In the battle between big businesses and small businesses, it is the former which always have the upper hand. But while a small business might find it difficult to surpass a bigger business rival, a proper web strategy can catapult it to the top, and make it one of the leaders among its peers. However, one cannot negate the risk of failure. The owner of the small business is already on a tight budget, and he might not even want to spend extra bucks for gaining greater exposure in the market. But there is also no denying that both businesses and customers have changed radically. And when it comes to a small business (as it has to put in more efforts to succeed), this is the perfect time to create or revamp its online presence.

Before we go forward, ask yourself this question: What is the very first thing your potential customers will search for when they look for your business online? You can still count and tell the number of customers visiting your store in person. Nowadays, it’s all about going online, and your power to hook in your customers with your online presence determines your success. And what is the first thing that comes to your mind when you hear the term “online presence”? Yes, you are right! It’s a website. A website is the storefront of your small business – the very first thing which your online visitors get to see. So if your web design is not up to the mark, you will fail to convert your visitors into customers.

This sums up to the conclusion that your business website holds the primary key to your growth. As the owner of a small business, you do not need to spend like crazy behind your business. The website should represent your business just the way it is – in a simple and informative way. Here are some tips you need to blend into the official website of your small business:

#1. Straightforwardness: You do not have time to waste, as your online visitors are not a very patient lot. Go straight to the point and show your straightforwardness. Don’t take more than 20 words to describe your business, and place it just under the header.

#2. Availability: The first thing your visitors would want to do after liking your website is contact you. So make sure that your phone number and address are visible at the top of every page. Moreover, you also need to integrate a very user-friendly contact form.

#3. Blog & Videos: Make it a point to include a blog section in your website. Keep updating it with fresh, original and relevant content. You must also make good use of videos. Create relevant videos about your business, and show them off on your website. These steps will make your website more search-friendly and attractive.

#4. Go Mobile: “Going mobile” is now the ‘talk-of-the-town’. With the rise of mobile technology, you need to make sure that your website is supportable when viewed through any mobile device. You need to know about the latest web design trends, and implement them smartly.

#5. Local Directories: This is the most important part. As you own a small business, you need to focus more on the local customers. You need to enroll your website into local directories and maps. This will enhance your visibility, and you will become easier to find in the SERPs.

Conclusion:

Once you ready your website with the help of these 5 steps, it’s a guarantee that your small business will find a blossoming growth in the sales figures. You just need to have patience, and follow the right path.